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Spend Money On Advertising: Typically, you may spend money on advertising from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend money on advertising the money over the entire year is much more important than the amount of money you allocate toward advertising. Nothing will waste money faster than to spend money on advertising a large amount of money in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
spend money on advertising your money according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
This chapter could only touch on the highlights in the space available. Your library has books covering various aspects of advertising and they can be consulted for detailed information and strategies. In addition, companies serving the photographic field have a stake in your success and they spend money on advertising a great deal of money creating professional advertising programs that you can tap at little cost. If you add all this expert help to your own store of personal experience, your advertising should be both professional and profitable.
Any businessman should be interested, provided he's not already using brochures for advertising, and the sale will depend mostly on whether he wants to spend money on advertising as much as you must charge him. In some cases the businessman is an active advertiser and has an agency taking care of all his advertising needs including the production of brochures. Some firms have advertising departments which produce all their catalogs and other literature. In such cases all you can sell is your photographic work. |
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