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Own Activities And Lineages: In the 6th and 5th centuries B. c., however, the mythic, synthetic kind of thinking began to yield to analytical thought, and one of man's major intellectual revolutions was inaugurated. Myths began to be interpreted as history and the acts of gods and heroes were looked on as having occurred once and for all in the past. City-states and noble families began to relate their own activities and lineages to these primeval beings and their deeds. Hence there arose numerous orally transmitted traditions and written chronicles pertaining to particular localities; in these the confusion of myth and history was inextricable.
This time, I will begin with a definition: Publicity is a message about your activities prepared as editorial, rather than advertising, material, and published or broadcast without charge.
Apart from the public relations techniques I have described, you can get a lot of mileage by keeping the newspapers, radio, and TV stations in your area informed of your activities. However, before we get into the details, remember that these activities must have some interest to the people who will see or hear them, or the editors will throw away your material.
The third type consists of chains that have integrated their activities still further by the performance of manufacturing activities. This group overlaps with the second in that its members ordinarily also operate wholesale distribution centers. Complete or partial ownership of subsidiary manufacturing companies is common among national general merchandise chains, as is strong control over the activities of supplying manufacturers by furnishing specifications and taking all or a substantial part of their output. |
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