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Money For Building: GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money for building drives out good." The law stems from the fact that money for building has a value both as money for building and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is determined by supply and demand and varies from time to time, "Good money for building" has a higher value as a commodity than as money for building and will disappear from circulation.
But I'll not be swayed. Right now it's just about money for building management, wise investments, shopping around and building up my savings up to about $500,000. And then, just then, I just might be able to afford the driveway.
Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money for building over the entire year is much more important than the amount of money for building you allocate toward advertising. Nothing will waste money for building faster than to spend a large amount of money for building in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your money for building according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings. |
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