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Money -changers: Look in any financial journal and you will see the Tangier exchange quotations importantly listed. In the city's banks I saw gold pieces being passed, openly and, I suppose, legally, over the counters, and in many roadside cambio stalls saw the current quotations of gold ingots listed. Such phenomena hav been long forgotten in most lands. Tangier's forty banks and myriads o money -changers-changers will cash anything, in any currency, at the free-marke rate so it's a wonderful place for the exchange bargain-hunter to knov about, and for that matter, aren't we all?
GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money -changers drives out good." The law stems from the fact that money -changers has a value both as money -changers and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is determined by supply and demand and varies from time to time, "Good money -changers" has a higher value as a commodity than as money -changers and will disappear from circulation.
Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money -changers over the entire year is much more important than the amount of money -changers you allocate toward advertising. Nothing will waste money -changers faster than to spend a large amount of money -changers in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your money -changers according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings. |
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