|
|
Mart Of Money And: GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money drives out good." The law stems from the fact that money has a value both as money and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is determined by supply and demand and varies from time to time, "Good money" has a higher value as a commodity than as money and will disappear from circulation.
Tangier is beautiful and beautifully placed, beside the swift tide that runs between the Pillars of Hercules. It has a hilltop kasbah (with an old palace of the sultanate and an exotic Moorish Cafe of the Riad Sultan) and an Arab quarter, centered by the Grand Sokko and the Petit Sokko, two color-bursts of public squares, connected by an Arab artery, that are hardly surpassed anywhere as explosive chromatic pictures of Arab life. But the thing that makes Tangier unique is its character as an International Free City and as a free mart of money and exchange.
Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money over the entire year is much more important than the amount of money you allocate toward advertising. Nothing will waste money faster than to spend a large amount of money in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your money according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings. |
|
|
|
|
