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Eastman House:

Eastman House 25. Harper's Magazine Advertiser, June 1891, p. 20. 26. Alexander Black, "The Amateur Photographer," The Century Magazine, vol. 34 (1887) pp. 722-29.* 27. George Eastman, "The Kodak Manual," manuscript, George Eastman House, Rochester, New York. 28. Advertisement reproduced in Eaton S. Lothrop, Jr., A Century of Cameras (Dobbs Ferry, N.Y.: Morgan & Morgan, Inc., 1973), p. 62.

The best remembered of these cameras is the Kodak, ?ented and manufactured by George Eastman, a dry-tte maker in Rochester, New York. Introduced in 1888, strange name was a word coined by Eastman. He ex-lined,was a purely arbitrary combination of letters, not de-red in whole or part from any existing word, arrived at ter considerable search for a word that would answer requirements for a trademark name. The principal of ese were that it must be short; incapable of being mis-elled so as to destroy its identity; must have a vigorous id distinctive personality; and must meet the require-ents of the various foreign trademark laws.


Scharf, Aaron. Art and Photography. Baltimore: Penguin Books, 1974. Sobieszek, Robert A. Masterpieces of Photography from the George Eastman House Collection. New York: Abbeville Publishers, 1985. Bibl. Stryker, Roy and Wood, Nancy. In This Proud Land: America 1935-1943 as Seen in the FSA Photographs. Greenwich, Conn.: New York Graphic Society, 1973. Bibl.

 

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